Argyle Pink Diamonds
As the rarest of the rare, Argyle Pink Diamonds only offer a handful of precious pink diamonds at a tender event each year. The domain of the privileged few, the design brief was to capture the sense of coveted exclusivity and create a bespoke suite of collateral to support each release of these rare and collectible diamonds. Argyle Pink team each year with a like minded partner to tell the story of the selected tender theme, each brought to life with a hard cover brochure, dust jacket and box.
Playing on the facets of a diamond and the original 2018 event location, Dubai, this design aims to communicate the rarity and beauty of the finest diamonds produced by the Argyle Pink Diamond mine.
Studio: Tiny Hunter
Design Direction: Jen Mellander
Design: Jen Mellander, Phoebe Cheong
Copywriting: Giuliana DeFelice
Photography: Toby Peet