Aura-Soma wanted to reposition their brand from one that was targeted to the alternative/soul searching market, to one that attracted the modern professional on the journey to bringing balance and empowerment to their lives. As a scientifically founded therapy, Aura-Soma uses colour and light energies to support well-being. The brief was to showcase the many virtues of colour, plant and crystal energies in a digestible, easy to understand site. The communication intention was to convey the feeling of joy but in a quieter, approachable, more grounded way. The fine line to consider at every touch point, was to retain the integrity of the client's content, whilst bringing relevance to the new target audience.
Studio: Tiny Hunter
Design Direction: Jen Mellander
Design: Jen Mellander, Phoebe Cheong