Beerenberg Dessert Sauces Packaging
With the ever increasing shift towards the home cook as hero, the brief was to tantalise the imagination and to inspire the creative culinary journey with a delectable range of dessert sauces. Each of these premium sauces was named and designed to showcase the indulgent flavours and many uses of these new to market treats. From the labels to the photography, every element was considered and designed for decadence.
Inspiration was drawn from the world of fine art: art deco, modernism and traditional Persian.
Creative Direction: Jen Mellander
Design: Jen Mellander
Photography: Guy Bailey