Family Business Australia
The Family Business Conference is Family Business Australia’s (FBA) annual event. It is renowned throughout the family business industry as the place to connect and learn. FBA needed a brand that would become synonymous with the conference each year, speak to all members and position the conference as an intelligent event to enjoy.
We created a system, modular in nature, so the FBA can have cohesive communications every year, yet still have creative flexibility to make each year’s conference theme come to life.
This year’s theme focussed on future-proofing so we devised a graphic which spoke to the theme but presented it in a way that was modern, professional and a little fun.
Creative Director: Jen Mellander
Designers: Jen Mellander, Ara Isidro
Copywriter: Brooke Nolan
Animation: Jean-Paul Faint