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Lucy Mendelssohn
Brand

 

In a category that's traditionally a little on the hippy side, the brief was to position this postnatal doula as relevant, approachable and desirable to the modern mother. A contemporary colour palette and strong type treatment express a sense of empowerment and freehand illustrations reflect the beautiful mess of motherhood. The M from Lucy's last name becomes an icon representing two women coming together, one to support the other. 

 
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Illustrations: Ann Snell

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