Omorphis was created by a mother for her three daughters, with the aim of teaching them how to feel beautiful in their own skin.
Referencing the client's Greek heritage, the brand name is derived from the Greek word for beauty - Omorfia and the logo draws from Greek typographic symbolism. Selecting a black and pink colour palate offers visual cut-through in an often clinically white beauty retail environment. The simplicity of the design reflects the understated elegance of the brand and the integrity of the all-natural, organic ingredients.
Studio: Tiny Hunter
Design Direction: Jen Mellander
Design: Jen Mellander
Copywriting: Giuliana DeFelice
Photography: Toby Peet