Sydney Airport Campaign


Repositioned as a premium shopping hub, Sydney Airport has undergone a major transformation across both national and international terminals. Welcoming worldwide mega brands across all retail categories, Sydney Airport now offers a superior retail experience worth saving luggage space for. With a unique captive audience of all travellers, the brief was to capture the excitement of travel and tap into the insight that your travelling needs and wants can vary greatly from those in your everyday life. Utilising out of home street furniture, and running on-site at Sydney Airport and across social media and digital this campaign advertised Sydney Airport's fashion and dining precinct with a touch of whimsy to inspire 'your travelling self'.

Two key points of difference were the focus; luxury fashion tax free, and a dining experience worth arriving early for.


Studio: Tiny Hunter
Creative Direction: Jen Mellander
Design: Jen Mellander
Copywriting: Brooke Nolan